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A great deal of sellers often speculate whether Sunday open houses are worth the bother. Some worry about the security of their home, while others complain that agents seemingly use open houses to pick up clients, rather than sell their home. Do the rewards really outweigh the risk?
Convenience, Visibility, and Outreach
To start, you may want to think about the convenience, visibility, and outreach an open house has to offer. Letting your realtor host a public open house provides additional market exposure that, in most cases, will increase your chances of a sale. Plenty of sellers have sold their homes without ever having a public open house however, many more sellers will admit that they actually found their home at a Sunday open house. Another factor to consider are those nosy neighbors. Once they spot your open house, they will impulsively want to get the word out, and inform everyone they know, that your house is open and for sale. Although they may not be in the market to buy, those nosey neighbors will instinctively want to fill your home with someone they already know. Additionally, there are the buyers who may be on the fence about moving, or those who are aren’t even considering moving at all. Some, will decided to take the leap after seeing an exceptional property at a Sunday open house. Lastly, those who resist the notion of open houses insist that only serious buyers will make appointments to see their home however, most of today’s buyers are just too busy. Many of them can’t take the time off during the week to go on showings. Sunday open houses provide an easy way for busy buyers to consolidate their home search.
The Serendipitous Buyer
Yet, another fact to consider is the Serendipitous Buyer. You may think this one is the exception to the rule however, it is actually quite common for buyers to purchase a home they’ve seen at an open house. Particularly in a buyers’ market. In this type of market, buyers are usually out in force, canvassing open houses, searching for new homes. Some buyers, like to preview a property casually at an open house before taking it more seriously. This is particularly true for the home that may be lacking in curb appeal, or may need some fixing up. For these homes, in most cases, buyers won’t bother taking the time to look at a house in which they have doubts, however, if that home just so happens to be open, often those same buyers who wouldn’t commit to making an appointment, won’t mind stopping by just to take a look. In the end, buyers are often pleasantly surprised to find they actually like the house they thought wasn’t worth considering.
Without a doubt, there are many good reasons not to have an open house. If your home is filled with irreplaceable valuables, you may want to consider forgoing the public open house. It may mean losing a buyer or two, however, this might be a reasonable trade-off for your peace of mind. However, if you’re in favor of the open house, but have security concerns, ask your agent to bring a colleague along to provide extra supervision. The majority of agents will be more than happy to accommodate.
Typically, the rewards of an open house will greatly outweigh the risks. Although open houses do potentially benefit real estate agents, in the end, you may find the added exposure, and expertise of a professional real estate agent well worth the risk. If you still have concerns, take my advice and talk it over with your realtor. You’ll be glad you did!